Looking Out To Sea

Tomorrow (that is, 30 January 2010) there are going to be a number of demonstrations/protests outside branches of Boots, under the general name of the 10:23 campaign. At 10:23, a bunch of not-very-brave people will be “overdosing” on homeopathic pills. I think the plan is that each person takes a bottle full. This will, of course, have no downsides whatsoever because there is nothing in it.

The point in this case is not to point out the stupidity of homeopathy to the people in the street, though it will no doubt do that. It’s to make the point that Boots sell these things — have whole aisles devoted to these little white pills — even though they admit there is no evidence for their effectiveness. There are even Boots-branded homeopathic pills on the shelves! And at the same time they sell you something useless, they want you to know that their pharmacists are trustworthy enough to dispense medicines with active ingredients, and give advice about these medicines.

I leave you with James “the Amazing!” Randi, to explain the absurd details of homeopathy in his wonderful way:

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